In the printing world, you may have come across terms like 4x4, 4x1, 4x0, and paper weight, or you probably don’t even have a clue what they are all about. Let’s demystify these terms to help you navigate the complexities of the printing process.
4x4, 4x1, 4x0: What does it mean?
These combinations represent printing options for different sides and colors:
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4x4 : Color printing on both sides.
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4x1 : Color printing on one side, black and white on the other.
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4x0 : Color printing on one side, leaving the other side blank.
Understanding these codes ensures that you get the print exactly as you imagine it, avoiding surprises.
2. Paper Weight: Why is it important?
Paper weight is a crucial factor in printing projects, determining the thickness and sturdiness of the paper. It is measured in pounds (lb) or grams per square meter (g/m²).
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Lighter weights (e.g. 70 lb) are suitable for items such as brochures.
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Medium weights (e.g. 100 lb) are ideal for business cards.
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Heavier weights (e.g. 120 lbs and up) are used for premium items such as invitations.
Choosing the right paper weight ensures that your prints not only look good, but feel substantial too.
Now that you have an understanding of these terms, you will be better equipped to make informed decisions for your next project.
